After two long years of uncertainty, the world is returning to its momentum.
As the year transcends towards a whole new year a lot is expected to change. Business people, marketers, working professionals, each and everyone will look up to the future in the brand new year.
In terms of the digital landscape, the year 2022 is likely to set new trends and innovations that marketers must adapt to thrive online.
As an experienced digital marketing agency in Ahmedabad, we have curated five predicted digital marketing trends for 2022 in every domain based on our experience, insights, research, and market study.
If you are a business leveraging or intending to initiate marketing digitally then read on – digital marketing trends 2022.
Social Media
There is never a dim moment in the world of social media. Things are constantly changing. In order to predict trends in social media marketing or management, we need to look at significant updates in 2021.
Here are a few:
- Oct 5, 2021: Instagram merges IGTV and Feed videos into one. Also, tests “likes” on stories for more engagement.
- Sept 29, 2021: YouTube expands shorts fund to 30+ countries and Instagram adds WhatsApp to ads.
- Sept 21, 2021: Facebook integrates Vimeo to streamline video ad creation.
These are just a few of many year-round updates that indicate that social media platforms are ongoingly updating for superior video creation and consumption. In other words, video content is likely to continue to gain traction in 2022.
Additionally, several updates are put forth for multi-channel integration to leverage most of the social media ads. You ought to prepare yourself to reap maximum benefits from these updates.
SEO
Voice search, content, backlinks, etc., are always in the limelight year on year.
It will be constant in the following year as well but it is more important to understand how Google is transforming to truly comprehend upcoming SEO trends 2022.
Google at its core wants to understand search better and provides the best results to its searchers.
In this attempt, it launched the BERT update in 2019 which now gets even better as MUM (Multitask United Model) powered with AI to analyze videos, images, and text in 75 different languages. It can now understand even the most complex search queries.
What we understand from this is that you need to step into your consumer’s shoes to understand every possible pattern of search. Thrive for what your audience is actually searching for and not just blindly follow your competitor’s keywords.
Drawing this understanding would largely benefit you in excelling organically in the SERPs in 2022. As the top SEO company in Ahmedabad, we simply do it best! Let us get you prepared before the new year dawns.
Content Marketing
Information overload is long outdated.
We also know that Google gives preferences to infographics and video-based content.
Content quality, authenticity, accuracy, etc., is and will be prevalent.
Also, the confusion between short-form and long-form content still persists.
What we need to bear in mind for 2022 is embracing various engaging and well-liked forms of content such as videos, podcasts, microblogs, etc.
It is a known fact that the attention span is shrinking. That increases video creation.
Briefly, content marketing trends 2022 will endure more engaging content types on the same principles E.A.T and short and long-form content will be produced for consumers and businesses respectively. Additionally, AI will power the data-driven content in the year to come.
Graphic Design
Design is not just about shapes, fonts, CTAs, and so on; it is a creative manner in which brands communicate with their audience. At the present time, brands are putting special attention to the meaning that their designs convey. The following is to be considered trending in 2022:
- Inclusiveness of culture, people, languages, origins, and more in designs.
- Creative representation of statistical data.
- Bold or Pastel, strike the right contrast.
- Social media integration such as tweet shots, comments, etc.
- Avoid text-overbearing
- More whitespace
AdWords
PPC is age-old but trends keep evolving. Talking of the year 2022, start practicing different sources of data as from 2023 Google will put a ban on third party cookies. Advertising on Google will become more difficult without backing data.
Here is an overview of PPC trends for 2022:
- PPC automation is continually expanding and will continue in 2022.
- As video continues to resonate amongst the masses, video ads will thrive in the year to come.
- Use different media to extend your ads to the audience.
- Ban on cookies will also necessitate more testing.
- More than 70% of paid search impressions come from mobile. Hence, optimize ads for mobile in 2022.
Conclusion
Without a doubt, the future of digital marketing is bright!
It gives brands a boundless platform to amplify their business reach exponentially and slice a mammoth growth. If that rings a bell, then AONE SEO Service is the place for you.
At AONE, we are a squad of marketers skilled individually in every digital marketing domain. We take pride in being the best SEO Company in Ahmedabad.
To reach the pinnacle of success, connect with us today!
