Unmute your brand
Let us first throw some light on what is content?
Simply put, anything that conveys some meaning is content.
For brands, it is a subtle protagonist in their every marketing endeavor; online or offline.
Content framed keeping consumers at the nucleus does wonder!!
As a prolific
content marketing company in India
, we create content that resonates with your audiences and instigates every desired business action.
Why content marketing?
Content has always prevailed. Even in the paleolithic era, content in the form of art was a medium to narrate the life of that time.
Today, the content has evolved into various forms. But the essence of it is to convey a message.
In the digital world, it is right that “Content is the king”. All marketing efforts revolve around great content. It not only builds trust amongst your audience but also search giants like Google.
Images, videos, infographics, lines of intuitive text, blogs, articles, etc are all pieces of content that together instigate your viewers towards your business goals.
Marketing of content refers to publishing informative material on a variety of platforms that in turn draw visitors to your website.
In today’s competitive digital landscape, content is a powerful weapon in SEO warfare.
Content without
context is noise.
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Benefits of content marketing
- Establish great connection with your target customers
- Get perceived as an industry authority
- Fulfill your first page ranking objectives without hitch
- Fuel your marketing campaigns and make your marketing efforts worth it
- Enhanced brand visibility owing to outstanding content
Content Marketing Services
Create well-optimized, engaging, interactive, and informative blog/articles that your audience would enjoy. Our writers know how to combine proven tactics with creativity, to develop a copy that is aligned to your brand image and that resonates to the target market and is credible for search engines.
Break down the news to the world with SEO-optimized Press Releases. Whether you are launching new products or are organizing an event or attending an event or have a major shift in your board team or have any other word to spread, we are here to make sure that you get the word out in the most impactful manner.
Websites play a prime role in increating the digital identity of your business. And so, websites need customized, engaging, and SEO-friendly content. Developing quality content for your websites, we will make your digital marketing efforts worth it. We are masters at developing content that gives a great search engine boost as well as pitches your business well to the prospects. With our content marketing services, you will get remembered down the line; for sure.
The outcome of social media efforts is summed up as - creating immersive experiences for your audience. And once a piece of content is put in the market, we need to evaluate the insights and analytics to knit a strategy around it so that our next piece of content performs better. That’s it, we create connections and leave an impression – better and bigger – with every passing phase.
Our systematic approach
Content Audit
It is the first phase of content marketing where, as a knowledgeable content marketing company, we determine the current standpoint of your content on your website, social media, or other channels. We look into the quality of the content and see whether the brand is communicating effectively.
Content Plan
We understand your business goals and determine your buyer’s persona. Based on our findings, we plan strategic long-term and short-term content plans for every platform. At this stage, we determine what we will speak about, where it would be published and how often it should be published.
Content Creation
Here is where the magic happens. Our team of qualified writers gets into the soul of your brand to address your consumer’s needs in the form of words. Understanding the requirement of diverse platforms, they craft content that goes through the editorial process before it goes live.
Content Distribution
Content optimized with the appropriate keyword density and verified by editors is published to the scheduled platform such as brand websites, third-party sites, magazines, newspapers, or so. Our content marketing techniques are aimed at getting more visitors to your site and gaining visibility in SERPs.
Performance Tracking
Performance of the content is measured in terms of the traffic it pulls. We use a number of tools to determine various metrics. Lastly, the outcome of our endeavors is presented to you in the form of a comprehensive report every month.
Repeat
Optimization is not a one-time measure. It is a continuous process. Our reports give us an insight into the areas that require enhancement. The learning outcomes are implemented in the strategies we lay here on.
our Clientele
Content Marketing FAQs
Content marketing is a systematic process of ideating the content, planning strategy, creating content, distributing that content on different platforms, and tracking the effectiveness of the content.
For content marketing, there are two ways to go about it.
First, providing visitors with valuable information that helps to establish your business as dependable and trustworthy. This implies that if customers have to make a purchasing decision, they are more likely to select you.
Second, publishing SEO content so that search engines like Google and Bing start ranking your content higher in the SERPs (Search Engine Results Page). It implies that your content is likely to appear in the search results for a related search, driving visitors to your website.
Pop-up advertisements and forceful sales methods aren't particularly appealing to today's consumers. From the beginning, they have been more critical and hesitant to trust a brand. As a result, businesses must utilize content marketing to establish themselves as reliable and trustworthy. It creates three times the number of leads as outbound marketing while costing 63% less.
As mentioned earlier, anything that conveys meaning or message is content. Putting it in digital perspective, here is a rundown of every form of content:
- Articles
- Listicles
- Blogs
- Press releases
- Website content
- Ebooks
- Product descriptions
- Infographics
- Images
- Videos
- Social media content
The answer is, it depends. It is believed that long-form content is appreciated by search engines as a source of valuable information such as guides, how-tos, eBooks, etc.
Short-form content is usually more intended for actual readers. Attention span is shrinking hence short-form content does well in delivering messages in the shortest way possible.
As an expert in Content Marketing Services, we patiently comprehend your buyer’s personas and build content around them so that it resonates with them. Further, we understand the search engine’s demand for authentic and valuable information and hence we make sure you resemble a trusted source to leverage the ranking rewards.
Our Client’s Verdict